The best way to grow your blog is to ensure that you have an email list and to have multiple optin opportunities for your readers to sign up for your list. You can slap a webform up in your sidebar but if you’re wondering why no one is signing up for your list, it’s because you haven’t given them a reason to. They can always come back to your blog to read your new posts. What will make them sign up for your email list? Add a subscriber freebie or incentive to help them become subscribers with no hesitation.
Ideas for subscriber incentives
It doesn’t have to be a huge project, you can offer a checklist or anything that would entice your ideal reader.
- short ebook
- compilation of 5 posts
- list post – ie Top 10 reasons to use coconut oil daily
Whatever incentive you decide to create, be sure it is something that your ideal reader would want. If you have an educational blog but offer recipes, readers that want your recipes will unsubscribe once your newsletters arrives. They did not come to your blog to read about recipes, they want educational ideas. Stick to your primary blog topics. What do you write about often?
You can use Word or Pages for Mac to create your freebie. Before I had Indesign I used Publisher to create my printables. It doesn’t have to be flashy, it doesn’t have to be perfect, you just have to get it up on your site. Be sure to save your freebie as a pdf. I know in Word, under save as, you’ll see the option to save as a PDF document. This ensures that the formatting will stay consistent on all devices and it can be printable as well.
If you’re not ready to jump into a paid option to deliver your subscriber incentives like Leadpages, you can still do this with your mailing list service provider ie. Mad Mimi or Mailchimp.
How to add the subscriber freebie to your site
Upload the freebie via the media uploader to your site, click on the file, and make note of the file url which will end in a .pdf format.
Create a new password protected page to house your freebie. If you don’t protect your freebie page, it can be found on your site via your search bar. You don’t want readers to be able to find this freebie on their own, it should only be for your subscribers.
I like to create an image of the freebie and then link the image to the media file, the url that you grabbed from the media library.
To create a password page, on the right hand side of the dashboard, if you click on edit beside visibility, you’ll see the option drop down that shows password protected.
- Create a new list – give a name and add your email info
- Click on Lists
- Click on the dropdown menu beside STATS and click on sign up forms
- Select General forms
- Decide what fields you’ll have in your optin form, I usually like to have Name and Email but you could have email only
- Select sign up thank you page from the drop down menu
- Add the url of the password protected page you just created
Here you can edit the message your subscribers receive and add the link to your password protected page and include the password as well.
An alternative would be to link to the freebie in the media file or to your dropbox. I prefer to get readers back onto my site.
In Mad Mimi
- After you’ve created your list go to webform
- Click Edit
- Click on Advanced
- Click on Activation Message and add a personalize message including the password to your freebie page. Let them know that they’ll be taken there after the confirm their email.
- Add the url of your password protected page to the activation landing page
- Save it
Hooray! You’ve now set up your subscriber freebie, you’ll need to be sure to add the webform to your site so that you can start to capture emails. Be sure that this works correctly by signing up for your own newsletter. You want to see what your readers see.